Amazon is selling the Apple Watch Ultra 4 (GPS + Cellular, 49mm) for $699.99, which is $99 below Apple’s $799 list price. The deal covers one configuration: the Natural Titanium case with the Desert Alpine Loop in size M.
Amazon ships and sells this unit itself, so it isn’t a third-party marketplace listing. The price was live on the Amazon listing as of publishing, and deal prices can change at any time.
Apple Watch Ultra 4 deal: what $699.99 gets you
- Model: Apple Watch Ultra 4, GPS + Cellular, 49mm
- Case and band: Natural Titanium, Desert Alpine Loop (M)
- Price: $699.99, down 12% from the $799 list price
- Seller: Shipped and sold by Amazon.com
We only confirmed this one colour, band and size at $699.99. Other Ultra 4 combinations may sell at a different price, so check the band and size before you check out.
Back to its lowest price so far
This isn’t the Ultra 4’s first discount. The watch first dropped to $779.99 at Amazon in September, and today’s price is another $80 lower.
It also hit $699.99 during Prime Big Deal Days in early October. iClarified reported that price on two other versions: black titanium with the Burgundy Trail Loop, and natural titanium with the Ocean Band.
Both of those deals sold out, and iClarified described $699.99 as the lowest price it had seen. So this deal brings the Ultra 4 back to its lowest price so far rather than setting a new one.
That also means there’s no need to rush. If you missed the October sale, this is the same price on a different band.
Used units and AppleCare+
The same Amazon page also lists Amazon Resale units in Used – Like New condition from $664.99. That’s $35 less again, but these are pre-owned watches, so only consider them if you’re comfortable buying used.
Amazon offers AppleCare+ for the Ultra 4 on the listing as an optional add-on. It costs $99 for two years or $4.99 per month.
If you don’t need the newest model, the Apple Watch Ultra 3 has dropped to $599.97 at Amazon. Before buying either, it’s also worth reading our report on Series 12 and Ultra 4 owners reporting skin irritation.
Sources: Amazon, Apple, iClarified
