The Pokémon special-edition Beats Pill goes on sale in the U.S. on Thursday, October 15, at 8am PT (8:30pm IST). It costs $149.99. That matches the price Beats shows for the standard Beats Pill on its own product page.
The speaker carries Pikachu and Mimikyu artwork on its front grill. In the U.S., it will be sold at apple.com and at Target, both online and in select stores.

Pokémon Beats Pill price and availability
Beats is selling the special edition in three markets, all from October 15. Beats’ page gives a price only for the U.S.
- U.S.: $149.99 at apple.com and Target (online and select stores), from Thursday, October 15, 8am PT
- UK: apple.com and Argos (online and select stores); price not listed by Beats
- China: apple.com and Douyin; price not listed by Beats
India is not among the three markets on Beats’ page. If you want a reminder before the sale opens, Beats has a Notify Me sign-up on the collaboration page.
What sets the special edition apart
Beats calls it a special-edition portable Bluetooth speaker. Mimikyu’s face sits on the left side of the grill, with Pikachu on the right. Beats’ promo image also shows a Poké Ball charm hanging from the carrying cord.
Because the price matches the standard Pill, the Pokémon artwork costs nothing extra. Beats’ collaboration page does not list battery life or a water-resistance rating, so we have left those out here.
It isn’t the first Pokémon tie-in this year. The Fitbit Air Pokémon Sleep Edition was priced at $129.99, with a September 15 ship date. For Beats’ other recent launch, see our coverage of the Beats 360 over-ear headphones.
Sources: Beats, Beats Pill product page






