Google’s Pixel Tag is now on sale in the US, priced at $29.99 for a single tag on the Google Store and Amazon. The catch is regional. Google sells the Find Hub tracker in only eight countries at launch, and none of them is in the European Union.
We covered the Pixel Tag announcement in August, when Google gave the price but held sales until November. That date has arrived. The Google Store page now has a buy button with 1-pack and 4-pack options.
Pixel Tag price and where to buy
The Google Store lists the Pixel Tag from $29.99. Google’s August announcement rounded that to $29, and it put the four-pack at $99. In the US, the Google Pixel Tag is also listed on Amazon at $29.99 and showed as in stock when we checked.
In India, the Pixel Tag is listed at ₹3,799 on Google’s India store. We haven’t confirmed whether orders are open there yet.
The eight Pixel Tag countries
Google’s Store availability page lists these markets for the Pixel Tag:
- Australia
- Canada
- India
- Japan
- Singapore
- Taiwan
- United Kingdom
- United States (except Puerto Rico)
The UK is the only European market on the list, and no EU country is included. Other Google hardware on the same page reaches further. The Fitbit Air, for instance, is sold in several EU countries, including Germany, France and Italy.
As of November 12, no explanation from Google for the gap has surfaced. For now, Android owners in the EU who want a Find Hub tracker will have to look at rival tags.
Pixel Tag features and setup
The Pixel Tag works with Google’s Find Hub network. To set it up, pull the battery tab and bring the tag close to an Android device running Android 9 or newer. Fast Pair handles the rest. Google rates the battery at one year.
Gizmochina lists the rest of the hardware details:
- Size and weight: 28 x 46.1 x 5.4 mm, 11.8 g with battery
- Durability: IP67
- Battery: user-replaceable CR2032
- Finding: UWB direction finding, plus Bluetooth Channel Sounding on Android 16 phones with Bluetooth 6.0
- Sharing: with up to 10 people
- Colour and warranty: Fog, one-year warranty in the US
At this price, the Pixel Tag lands in the same bracket as Samsung’s Galaxy SmartTag3 and Motorola’s Moto Tag 2. Apple’s AirTag 2 is the iPhone-side equivalent.
Sources: Google Store, Google Store Help, Google, Gizmochina
Some links in this post are affiliate links. If you buy through them we may earn a commission at no extra cost to you. As an Amazon Associate we earn from qualifying purchases.
