Microsoft is planning to sell of it’s streaming music service, Nokia MixRadio, which could function as a separate company.
The Guardian reports that, though the app will continue to be preloaded on Windows Phone devices, it is likely that it may expand to new territories, Android and iOS.
MixRadio chief Jyrki Rosenberg said, “Basically, we’re planning a spin-off. I’ve been meeting with potential investors around the world in the last few weeks. We have very strong interest from investors in the US, Europe and Asia, and we remain open for further discussions.”
Nokia Music originated as a music store in 2007, and later made it’s transition in to an app on Nokia’s Windows Phones. It offered themed playlists, including a feature called Mix Radio. It gained popularity, and was rebranded as MixRadio in 2013, and is currently available in 31 Countries.
So it all comes down to the company, who will buy MixRadio’s rights from Microsoft. Their best bet to reach out to a large number of users, would be to target Android and iOS.
