Apple has cut more than 200 jobs across its Vision Pro, Siri and software engineering teams, according to a report from Bloomberg’s Mark Gurman. Roughly 100 of those positions came out of the Vision Products Group, the division that builds the Vision Pro headset, with about another 100 removed from Siri and adjacent software groups.
What the Apple layoffs actually change
The headcount number is the least interesting part. What matters for anyone who owns a Vision Pro, or who has been waiting for Apple’s wearables roadmap to firm up, is which specific work is being switched off.
The gaming team inside the Vision Pro group is being largely shut down, and the Immersive Video production unit is being scaled back. Apple will make fewer of those films in-house and lean instead on third-party 3D content. Immersive Video was one of the headset’s signature selling points at launch; producing it costs millions, and with the installed base as small as it is, that spending has not paid back. Apple is described as realigning around how people actually use the device rather than how it was pitched.
The roadmap detail is the part worth writing down. Apple’s AI smart glasses, expected in 2027, will not support 3D gaming or 3D video at all — so the content pipeline being trimmed now is not simply moving to the next product. And a new Vision Pro model is still under consideration, but for release as early as the end of 2028. That is a long gap for existing owners of a device whose in-house content team just shrank.
On the Siri side, the cuts are tied to the launch of Siri AI and what is described as a revamped technical architecture underneath it, with Apple’s Intelligent Systems Experience team also affected. Apple says it is creating new roles focused on AI as part of the same reshuffle.
Apple’s statement
An Apple spokesperson gave the same statement to multiple outlets:
While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.
Employees were also told that Vision Pro and visionOS are not going away. That is worth taking at face value only so far: a platform can stay technically alive while the teams producing the reasons to use it are dismantled around it. Buyers weighing the headset today are being asked to trust a content roadmap that Apple has just handed to outside studios, with the next hardware refresh potentially more than two years out.
This follows an earlier report of around 60 Vision Pro-related layoffs, so it is the second round of contraction on the same product line. It also lands while Apple is rebuilding Siri from the ground up — the same effort that pushed its smart glasses to WWDC 2027.
Sources: Bloomberg (Mark Gurman), via 9to5Mac and MacRumors
