Netflix is testing a new affordable plan in India with the option of HD streaming but priced lower than the cheapest SD plan of Rs. 399. The new affordable Netflix Plan with HD streaming is priced at Rs. 349 per month. As you are aware, Netflix Basic Plan in India costs Rs. 499 per month that lets you watch the service on any phone, tablet, computer or TV but comes with Streaming only in Standard Definition on 1 device at a time.
The cheapest Netflix Plan in India costs just Rs. 199 as a monthly subscription but you can watch in Standard Definition only, on any phone or tablet with 1 device at a time while Computer and TV not included.
NetFlix Rs. 349 Plan Details
The new Netflix Rs. 349 Plan is the second cheapest subscription from the company for users in India, preceded only by the Rs. 199 Mobile-only Plan. Rs. 349 monthly subscription from the company offers users the following:
- Stream in High Definition.
- Watch on 1 device at a time.
- Watch on any phone, tablet or computer.
- TV not included.
As you can see, this new plan excludes the TV and you may need a higher cost plan if you plan to watch on a TV. But if you plan to watch Netflix on your Laptop / PC / Mobile/tablet with HD streaming, this may be the best plan for you.
If you remember, Netflix debuted in India a few years back in January 2016 and offered three distinct plans i.e. Basic, Standard, and Premium. The company has already added the new mobile-only plan to its portfolio sometime back i.e. the Rs. 199 plan exclusively for mobile users.
The OTT/streaming market in India is growing at a good rate with many players such as Amazon Prime Video, Disney+ Hostar, ZEE5 etc. with the affordable pricing model, competing to get the market share. Netflix is still the most expensive OTT/ streaming platform in India and this new plan probably is one such strategy to change that.
Netflix reached out to AndroidPure and have issued the following statement:
We launched the Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer brings. We’ll only roll it out long-term if they do.