Multiple India outlets reported this week that Samsung raised Galaxy S26 series prices in India. The change was supposedly effective September 20. But as of 8:18 PM IST tonight, that hasn’t shown up on Samsung’s own official buy page. The Galaxy S26 still lists the same prices it did before the reported hike.
The Galaxy S26 (12GB/256GB) is listed at ₹87,999, discounted to ₹79,999, on Samsung’s India store right now. The 12GB/512GB variant shows ₹1,07,999, discounted to ₹99,999. The Galaxy S26 Ultra’s buy page shows ₹1,39,999 for the 256GB model and ₹1,59,999 for the 512GB model. None of these figures have moved. They match the exact numbers Samsung’s site showed at 12:03 PM IST today. They also line up with the pre-hike prices cited by the outlets that reported the increase.
What the reports actually claimed
India TV News reported on September 17 that Samsung would raise Galaxy S26 prices by ₹12,000. The hike would apply across both storage variants, effective September 20, pushing the base model past the ₹1 lakh mark. Gizbot published a nearly identical figure the same day. My Mobile India ran the same ₹12,000, September 20 version that day too.
Then, on September 18, My Mobile India published a second, contradictory story. This one claimed a flat ₹20,000 hike across the S26, S26+, and S26 Ultra, effective September 18. It was sourced to a leaked Samsung pricing document credited to a tipster on X. That version puts the S26’s 512GB model at ₹1,27,999, a full ₹8,000 higher than the same outlet’s own ₹12,000 story published just one day earlier.
India TV’s report put it plainly: “These new prices kick in from September 20.” That date has passed. Samsung’s own storefront shows no visible change.
What this means if you’re buying
If you’ve held off a Galaxy S26 purchase over hike warnings, the prices Samsung is charging right now are still the older, lower ones. A delayed rollout, a staggered retail-channel hike, or an internal pricing document that hasn’t reached the storefront yet could all explain the mismatch. Samsung has not issued any public statement confirming or denying a price change as of this writing.
What is clear: the two most-cited hike figures can’t both be right, and neither is currently reflected in Samsung India’s own pricing. Anyone shopping for a Galaxy S26 today should check Samsung’s live buy page directly. Don’t rely on any single report’s rupee figure, including this one.
Source: India TV News, Gizbot, My Mobile India
