Apple Watch Ultra 3 is down to $549 at Best Buy, a $250 cut from its $799 price. MacRumors spotted the deal and calls it a new all-time low for the watch. The Milanese Loop versions are also $250 off, at $649 instead of $899.
The Ultra 3 is now Apple’s previous-generation rugged watch, since the Ultra 4 has launched. That is the main thing to weigh before you buy.
Apple Watch Ultra 3 pricing and availability
- Ultra 3 GPS + Cellular 49mm, Black, Black/Charcoal Trail Loop M/L: $549 at Best Buy (was $799)
- Ultra 3 in Natural: also $549 at Best Buy, per MacRumors (was $799)
- Ultra 3 GPS + Cellular 49mm, Black Titanium Milanese Loop (M): $649 at Best Buy or $649 at Amazon (was $899)
Prices were live as of publishing. Best Buy showed limited pickup stock for the $549 Trail Loop model at one store, so the deal may not be available everywhere. Treat it as good while stock lasts. We couldn’t confirm Best Buy stock for the Milanese Loop model, but Amazon’s listing was live at $649.

Ultra 3 or Ultra 4?
The newer Ultra 4 is discounted too. We covered it at $699.99 on Amazon recently, and it was still at that price when we checked today. That puts this Ultra 3 deal about $150 below the current model.
That $150 is a real saving, but it buys a watch that is already a generation behind on the day you unbox it. If new software features matter to you, read up on what watchOS 27.3 adds and check which models get them before you choose. If they don’t, $549 is the cheapest way into an Ultra right now among the deals we’ve tracked.
Sources: MacRumors, Best Buy, Amazon
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