The Android One program was launched a year ago, by Google.
The Mountain View Company partnered with Micromax, Spice and Karbonn to sell the phones in India, before going Global with other brands.
Now it appears that Google is preparing to launch the next phone in the Android One initiative. According to a report by the Times of India, Google is partnering with Lava International (LAVA) for the new Android One phone.
But this time, it isn’t a budget friendly device targeted at new users. The new LAVA Android One phone will be priced at Rs. 12,000 and will be launched on July 14, in Delhi. The device will be powered by a MediaTek processor, and 2GB RAM. It will adorn a 5-inch display.
LAVA is touted to advertise the device as an affordable Nexus phone with frequent updates, and Google will reportedly splash around $10 million-15 million on marketing and promotion of the phone in India.
It is unclear if LAVA will be the only partner for Google’s new Android One program.