idc
Smartphone Prices Are Rising 27.6% in 2026 as a Memory Shortage Bites
IDC says average smartphone prices jump 27.6% in 2026 on a NAND/DRAM shortage, killing off sub-$100 phones like India’s Poco X8 Power tier.
Smartphone Prices: Average Phone Now Costs $147 More, IDC Says
IDC now sees smartphone ASP hitting $581 in 2026, up 27.6% in a year, as memory costs end the sub-$100 phone and Android absorbs…
India Smartphone Shipments Hit a Five-Year Low in H1 2026
IDC says India shipped 64.2 million smartphones in H1 2026, down 7.9%. Chinese brands fell hardest while sub-$100 phones collapsed 74.3%.
