Samsung appears to be raising the price of the Galaxy A57 and Galaxy A37 in India by as much as Rs 5,000, according to an image of what looks like the company’s pricing communication to Indian retailers. The document, shared by tipster Sanju Choudhary and reported by SamMobile, lists variant-by-variant increases said to have taken effect on 22 August 2026. Samsung has made no public announcement, and androidpure’s own check of Samsung India’s website on 25 August found the product data for the Galaxy A57 8GB + 256GB still showing its old Rs 56,999.
Galaxy A57 and Galaxy A37 New India Prices
These are the figures in the leaked retailer communication. Treat them as reported, not confirmed by Samsung.
Galaxy A57 5G
- 8GB + 256GB: Rs 56,999 to Rs 59,999 (up Rs 3,000)
- 12GB + 256GB: Rs 62,499 to Rs 67,499 (up Rs 5,000)
Galaxy A37 5G
- 8GB + 128GB: Rs 41,999 to Rs 43,999 (up Rs 2,000)
- 8GB + 256GB: Rs 47,499 to Rs 50,499 (up Rs 3,000)
- 12GB + 256GB: Rs 52,999 to Rs 57,999 (up Rs 5,000)
What This Means If You Were About to Buy One
The gap between a retailer memo and a live listing usually closes in one direction. If Samsung is genuinely repricing these phones, the most likely explanation for the website still showing the old figures is that existing stock is being sold through at the price it was invoiced at, with the increase applying to fresh stock. That gives buyers a short window rather than a reprieve.
The blunter point is what this does to the value case. The Galaxy A57 and A37 launched in India in 2026 at prices that already drew criticism for what the hardware delivers, and Samsung has periodically discounted both since. Those discounts are gone. A Rs 5,000 increase on the top A37 variant takes it to Rs 57,999 — within touching distance of what the A57 8GB + 256GB cost at launch. When the price of a mid-range phone rises after launch rather than falling, the sensible response is to re-run the comparison rather than assume the phone you shortlisted three months ago is still the right pick.
It is also worth being clear about what is not established here. No reason for the increase has been stated by Samsung, and while an industry-wide rise in memory prices has been widely discussed as a factor behind recent phone pricing moves — Apple is reported to be weighing an iPhone 18 increase of its own — nothing in the leaked memo attributes the change to any cause. Anyone telling you why this happened is guessing.
Should You Wait?
If you had already settled on either phone, buying from stock still listed at the old price is straightforward common sense. If you were undecided, this is a reasonable moment to look at what else the money buys, particularly since Samsung’s own A-series discounting pattern means today’s official price is rarely the price these phones sell at for long. We will update this post if Samsung confirms the new pricing or the listings change.
Source: Samsung retailer communication via SamMobile, shared by tipster Sanju Choudhary
