Oura has agreed to buy Counsel Health, the AI doctor service it has partnered with since May 2026. The goal is to let Oura Ring owners move from ring data to physician-supervised care inside the Oura App. Oura expects the deal to close near the end of this year.
Bloomberg’s Mark Gurman reported the price as $625 million. Oura’s own announcement doesn’t state a figure.
What the Counsel Health deal changes for Oura Ring owners
Oura describes a three-step chain. The ring measures your body’s signals. The Oura App turns them into insights through features like Health Radar, Health Panels and Symptom Radar. Counsel then adds a medical AI that answers health questions and helps explain lab results.
Oura says board-certified physicians supervise that AI. According to Oura, Counsel’s physicians can diagnose, treat, order labs and prescribe when appropriate. That goes well beyond a wellness score. Oura also states plainly that Counsel is not meant for emergencies.
You don’t have to wait for the deal to close. Members can already try Counsel through Oura Labs. Oura says it will share more as the experience comes to the Oura App. We couldn’t confirm whether physician visits cost extra or where in the US the service is available.
Counsel founder and CEO Dr. Muthu Alagappan summed up the pitch in Oura’s announcement:
Continuous health context makes medical AI more useful and relevant to each person.
Your ring data and who gets to see it
That continuous context is exactly the part worth thinking about. A ring company owning a care provider puts round-the-clock biometric data right next to clinical decisions. Oura says Counsel physicians can see your Oura data and past conversations only with your permission.
That opt-in is Oura’s own description of how the system works. Oura also says more than half of Counsel users in Oura Labs have already shared their Oura data with their physicians. Sharing may well lead to better answers. Still, look at what you’re handing over before you agree, and treat it as a deliberate choice rather than a default.
Counsel won’t become an Oura-only service. It will keep working with health plans and health systems, including for people who don’t wear an Oura Ring.
The deal follows other health features from Oura, including its Cardio Effort score and automatic VO2 max estimates. Wearables are edging toward clinical territory more broadly, as Google’s smartwatch hypertension study showed.
Sources: Oura, Oura (Counsel partnership), Bloomberg
